Dr. Anderson is currently teaching at the Department of Public Health Sciences, College of Medicine, Penn State Hershey Medical Center. He has also been an Adjunct Instructor of healthcare policy and management in the Department of Public Affairs at the Pennsylvania State University, an Affiliated Academic Instructor of healthcare management at the Pennsylvania College of Health Sciences, and a Lead Healthcare Concentration Professor at the Jack Welch Management Institute’s Graduate Online MBA Program at Strayer University. Dr. Anderson education, background, and experience provide a unique perspective on the speaker topics listed under his credentials.

What does it take to become #1?

Fearless innovation! There are very few women innovation speakers, and even fewer who have actually innovated. Julie Austin is both.
Julie is an award-winning author, inventor, futurist, and innovation keynote speaker. She is an internationally known thought leader on the topic of innovation. She has been a keynote speaker for clients such as Procter & Gamble, Novartis Pharmaceuticals, Northrop Grumman, and Cognizant Technology Solutions.
Julie will teach you how to generate ideas on a consistent basis, ideas to cut costs, improve sales, create new products, services, business models, ad campaigns, marketing & PR angles, and unique promotions.

Energizing - Inspiring - Empowering

Simon T. Bailey is a Breakthrough Strategist  who has worked with more than 1,700 organizations in 46 countries, and whose life's purpose is to teach 1 billion+ people how to be fearless and create their futures.

He equips companies with the tools necessary to effect cultural transformation resulting in higher employee engagement and platinum customer service experiences. He challenges individuals to dig deep to find and release their inner brilliance and become Chief Breakthrough Officers - personally and professionally.

Whether presenting a keynote to thousands or a skill-building workshop for twelve, her presentations are thought provoking and inspirational, yet extremely pragmatic. A nationally recognized thought leader on patient experience and service excellence, Kristin is an engaging and motivational healthcare speaker and trainer. She delivers content-rich presentations, seminars, and workshops that inspire and educate nursing, other front-line staff, and leadership development institute (LDI) audiences alike. All presentations are customized for your organization and can be modified to fit your needs as a one-hour program, half-day, or full-day session.

Jeff is an internationally recognized health futurist and medical economist.

As an independent industry thought leader, he forecasts the evolution of healthcare and develops practical approaches to improving the medical sector of the American economy. He is widely known for his specific proposals to create an efficient and effective healthcare delivery system through multi-stakeholder partnerships and other initiatives focused in the private sector.

Evan M. Benjamin, MD, MS, FACP is a nationally recognized leader in healthcare delivery innovation and quality improvement. As Chief Medical Officer at Ariadne Labs (Harvard School of Public Health) and Associate professor of Medicine at Harvard Medical School he focuses on improving healthcare delivery. Dr. Benjamin has a unique view of healthcare delivery, from research to application.

Bruce is President of Berger Consulting, LLC and Emeritus Professor at Auburn University. He has developed comMIt (Comprehensive Motivational Interviewing Training for health care providers) and AU MITI (Auburn University Motivational Interviewing Training Institute). He has taught Motivational Interviewing in healthcare and methods for improving treatment adherence for over 30 years.
Along with Motivational Interviewing, Dr. Berger has been presenting Living with Your Eyes Open: Preventing Self-Deception and Objectification. Sometimes we see people as objects….not human…we objectify them.  Self-deception causes us to become blind to or resistant to the realities of others as people. This Session focuses on the what, why and how to stop, so that we may choose to become more effective interpersonally and more available to others.

Customer Service ♦ Patient Experience
Teamwork

When Chris worked for Disney, Fortune 500 Companies requested him to train & motivate their top leaders. Chris continues teaching and training leaders using the Disney Approach to Quality Service.

Chris's presentations can also include the philosophy from the book If Disney Ran Your Hospital by Fred Lee. He presented the book and its principles for a 2-day program to the National Health Service in London, England. Chris will customize his presentation to make sure it applies directly to what you are trying to achieve and will make sure your takeaway is exactly what you are looking for.

For the past 25 years, Dr. Burns has analyzed physician-hospital integration. Over half of that time he spent studying the healthcare supply chain. He is the author of numerous papers and books on healthcare supply chain management to healthcare innovation. He is currently an endowed professor of Health Care Management and professor of Management at the Wharton School at the University of Pennsylvania.

**For  Dr. Burns's portion of the video, please jump to 3:15**

Dr. Jon Burroughs is one of the most dynamic and prolific healthcare speakers in the country. He has given over 1,600 presentations in all fifty states and many nations. He has unusual breadth in the healthcare industry and speaks to organizations large and small on over 250 healthcare related topics regarding the transformational changes that the healthcare industry will need to go through to successfully navigate the 21st century.
He has developed over nine national healthcare programs and is in constant demand as a keynote speaker throughout the country by providing solution-specific programs that have a real impact. He is the author or co-author/editor of six healthcare management books, two of which were awarded the James A. Hamilton Award for outstanding healthcare management book of the year--2016 & 2020!

John Byrnes, MD is the author of The Quality Playbook and founder of Quality BootCamp® and HRO Academy™. As past CMO of 5 health systems in the US, he's widely recognized as one of the nation's leading experts on quality, safety, and physician engagement. Dr. Byrnes' presentations and workshops are dynamic and immensely practical—always motivating his audience to create a culture of excellence that delivers world-class clinical outcomes.

Anthony Cirillo, FACHE, is an aging and caregiving expert. He not only helps organizations market to boomers and seniors but also helps them address the important issue of family caregivers in the workforce. Anthony helped start the patient experience movement with his article, The Chief Experience Officer, an impetus behind the Cleveland Clinic's creation of the position. Anthony is an expert on aging populations and helps organizations market to boomers and seniors. Anthony is working with medical practices to bring caregiving solutions to their patient populations, positioning caregiving as a social determinant of health and caregiver solutions as a population health tool. An international speaker, he helps healthcare organizations change the experience and tell their story, reaching nearly 10 million people through his large suite of caregiving solutions. Anthony is the ideal opener or closer to any public senior event you are planning.

Today's leaders need to be intelligent, innovative and engaged. But beyond that, successful leaders need to  create successful teams. This is best accomplished when we understand what drives positive behaviors in ourselves and in others.

For over 10 years, Cheri has been using hard science and her own unique coaching style as a catalyst for soft skill leadership development.

Dr. Cohen has dedicated his career to helping healthcare organizations like Geisinger, the Cleveland Clinic, and MedStar Health apply proven science to their executive recruitment, selection, development and retention practices.

Dr. Cohen also specializes in conducting Evidence-Based Organizational Redesign Assessments. These help identify which of the current or potential leaders in an organization are most likely to thrive within a restructured or merged enterprise.
By doing so, organizations leverage their current leaders’ proven experiences, strengths and career interests to their mutual advantage.

Sandy Coletta describes herself as a woman first, a mother second and a healthcare executive third. Rising through the ranks, she took the reins as CEO at a community teaching hospital recovering from a financial crisis yet still suffering from a quality and image crisis. Within four years, Sandy led the hospital to national recognition for patient safety, achieved dramatic operational improvement through the use of human factor design principles, and created a culture of accountability for both employees and medical staff. Now retired, she continues to utilize her healthcare expertise as a member of the South County Hospital Board Performance Improvement and Quality Committee.

Carson F. Dye, FACHE, President & CEO of Exceptional Leadership, LLC, is a seasoned leadership consultant with 40-plus years of leadership and management experience. For the past 20 years, he has conducted over 600 leadership searches for a variety of healthcare organizations. These have included CEO, COO, CFO, and physician executive roles in health systems, academic medical centers, universities, and free standing hospitals. Along with his executive search work, teaching, and writing, he has had considerable experience the past two decades in physician leadership and physician engagement.

As a Master Facilitator in Healthcare Leadership, Diane is highly engaging and has a passion to serve leaders, helping them to gain strategic insight and translate it into practical application for greater effectiveness. Diane works collaboratively with healthcare clients such as Cincinnati Children's Hospital Medical Center and Anthem Blue Cross and Blue Shield to set and achieve goals that involve cultivating the strengths of key talent and realizing potential for success at organization, team, and individual levels.

As a Corporate Put-on Comedian and Emcee, Harry has performed for hundreds of Fortune 1000 companies, and is frequently rated 'best speaker' at their conferences.

As a stand-up comedian, Harry is a regular opening act for Ray Romano; and as an actor, he has appeared on "Everybody Loves Raymond" (CBS) and "Men Of a Certain Age." (TNT)

Dr. Groves' presentations engage and present clear and compelling evidence that talent management & succession planning capabilities are vital investments. Four case studies—Sutter Health, Kaiser Permanente, HCA, and the Cleveland Clinic—illustrate why healthcare organizations must implement Groves' Talent Management Capabilities for leadership development and continuity.

In Dr. Kevin Groves' book, Winning Strategies, his approach to succession planning encompasses not just the CEO, but the entire leadership pipeline. Winning Strategies is the culmination of his work with healthcare organizations over the past 10 years to identify evidence-based succession management and talent development practices.

Mark Hagland is a nationally respected independent healthcare journalist. He has won numerous awards for his journalism. He writes about a wide range of topics and issues, from quality improvement and patient safety to managed care and health market trends, strategic planning, disease management, information technology, health information management, and policy and regulatory issues.

For 12 years, Lisa Hammett has been speaking to audiences about creating work/life balance, mindset, health, wellness, stress management, goal achievement, and habit formation.  She integrates her story of moving past burnout to a happy, healthy, fulfilled life.
Lisa is a dynamic, relatable, transformational speaker and storyteller. She leaves her audience with practical, easy to implement tips that can be incorporated into a busy lifestyle.

Vicki Hess, RN, is known for positively impacting employee engagement in healthcare. Her unique views on employee engagement are evidence-based, relatable, and real world. Organizations that implement Vicki's ideas experience increased productivity, safety, quality, retention, patient satisfaction, creativity, and more. In 2021, Vicki retired, we wish her all the best!

See below for similar and comparable speakers.

Over the past 30+ years, Libby Anne Inabinet has led organizations in developing strategies and programs that further their services and commitment to the communities they serve. As a sought-after thought leader, Libby Anne has guided numerous organizations in finding solutions to their most vexing challenges. Visionary Healthcare Leadership: Building Foundations for Growth and Success

Kent was born in Iowa City , Iowa and other than a few early years of his life spent in Chicago , has resided in Iowa City and Cedar Rapids , Iowa . He attended the University of Iowa like his father and 4 siblings, eventually earning a Masters degree in Counseling and Human Development.

Dr. Jessee is one of the nation's leading experts on physician services management and hospital-physician integration. In particular, he is skilled in the development and implementation of strategies for creating aligned economic interests among physicians, hospitals, and payers. He is also widely recognized as an expert on health policy issues, and the role of governance in quality improvement and patient safety. Dr. Jessee's vast experience includes president of the Medical Group Management Association (MGMA) for over 12 years and VP of Quality & Managed Care at AMA.

Mark David Jones is a highly demanded speaker and acclaimed author—working with dozens of Fortune 500 companies, large governmental agencies and numerous international corporations. Mark’s dynamic and engaging style has earned him a reputation as an inspirational world-class expert – driving audiences to action.

Nathan Kaufman has over 40 years of experience and is a nationally renowned expert in the areas of peak performing hospitals and physician groups, hospital strategy, physician compensation, integrated delivery systems, managed care, joint ventures and dispute resolution and has been called upon as an expert witness in healthcare arbitration cases. He is Managing Director and founder of Kaufman Strategic Advisors, LLC, an established San Diego-based consulting company.

Paul H. Keckley is Managing Editor of The Keckley Report, a healthcare researcher and widely known industry expert on Healthcare Reform and the Future of Healthcare. A favorite of Board Retreats and Senior Leadership, Paul always brings current and timely discussions into his presentations.
In addition to The Keckley Report, he authors a monthly column for Health and Hospital Networks and has published three books and 250 articles.

During the period preceding the passage of the Affordable Care Act, he facilitated sessions between White House Office of Health Reform sessions and major health industry trade groups as private sector input was sought in the legislation.

The author of Designed to Adapt: Leading Healthcare in Challenging Times, and named by Forbes Magazine as “The Man Who Would Save Healthcare,” Dr. Kenagy understands success in healthcare.

Times are difficult.  90% will struggle or fail, while 10% will thrive and grow.  The success factors of the 10% are clear.  Dr. Kenagy will customize a presentation or an inspiring virtual-online experience for you from his Harvard Business School research on the Five Leading Indicators of Success in complex, value-driven healthcare.

The result – your team is ready for the future, whatever it holds.

Give your event an energy boost with the Power of 2! Avoid the "Power-Point Death March", engage Darryl Ross & Eric Kidwell for your next event and you'll deliver your audience something that will inform and energize them. Two world-class speakers, real world experience and customized to your audience. Patient Experience, Customer Service, Where Culture meets the Customer, The Power of 2 allows for a change of energy and a change of voice that not only makes the presentation more entertaining, but it also enhances learning.

Eric Kidwell has seen both sides of healthcare. From the corporate suite, to facing a life-threatening diagnosis and back again, his experiences give him a unique perspective on the Patient Experience. Eric's ability to translate the business of healthcare to the human side with humor, experience and real-world examples makes him a sought after choice for conferences and events across the country.

Dr. Kumar is Founder of Quantros, Inc., a leader in web-based healthcare data management and decision support solutions to further patient safety and quality. Today, more than 2,200 healthcare facilities in the USA use Quantros applications to drive improvements in quality of care delivered, patient safety initiatives and compliance programs.

With over 20 years of critical care nursing and administrative leadership experience, Colleen LaCroix loves to share her experiences to inspire and motivate audiences from bedside to C-Suite. Her knowledge across multiple critical care areas, serving as a clinical instructor for a local nursing school, administratively supporting the goals of the private practice and hospital environment, awareness of the changing healthcare economic environment, and importance of strategic planning for the future, she is able to speak and discuss a wide range of  topics from Service Excellence to Nurse Engagement and Quality Improvement.

Dr. Laird was the Executive Medical Director of the AdventHealth Senior Health Program in Orlando for 6 years. She has over 20 years of experience in patient care with an emphasis in senior healthcare. Dr. Laird brings her years of experience and insight she uses with her patients everyday to her speaking on Patient Care, Compassion & Empathy, developing an effective workplace culture as well as caring for the caregivers. Dr. Laird co-authored Beyond Disney - Heartwiring Healthcare Excellence, Restoring the Art of Compassion and Empathy with Fred Lee, now available.

Fred Lee recognized Dr. Laird's true compassion and empathy towards patients and chose her to help him finish his last book: Beyond Disney - Heartwiring Healthcare Excellence, Restoring the Art of Compassion & Empathy, now available.

Fred Lee was the author of: If Disney Ran Your Hospital, the #1 best selling Healthcare Leadership book with over 500,000 copies sold, in 5 languages.

Robert Laszewski is president of Health Policy and Strategy Associates, Inc. (HPSA), a policy and marketplace consulting firm specializing in assisting its clients through the significant health policy and market change afoot. Before forming HPSA in 1992, Mr. Laszewski was Executive Vice President and Chief Operating Officer, Group Markets, for the Liberty Mutual Insurance Group.

Dr. Lawrence was the CEO and Chairman of Kaiser Foundation Health Plan & Hospitals for 10 years. His vast experience in leading a hospital system as well as being a board member of several notable institutions around the globe enables him to engage and assist select healthcare systems that pursue advanced integration strategies.

IN MEMORIAM:
Author, Lecturer, and Guiding Light
(1939 - 2017) 
Fred Lee wrote the seminal work on the patient experience with his book, If Disney Ran Your Hospital – 9 ½ Things You Would Do Differently which went on to win the prestigious ACHE book of the year. It has been the top-selling healthcare book on the patient experience for the past decade and a half. The book has been published in five languages and Fred went on to become an international lecturer speaking to healthcare audiences around the world. Fred passed away of complications from neuro-surgery due to glioblastoma March 26, 2017.

His colleagues continue his message through Compassion & Empathy in Healthcare.

As a registered health care lobbyist for three decades, Scott brings us a real, "from the trenches" perspective on healthcare politics, legislation and the federal budget. He provides insights into the twists and turns of "the sausage making" that occurs in Washington, D.C., and helps us make sense of—at times the comic or Machiavellian aspects of public policy formulation in the nation's capital.

Marofsky redefines “caregiving” to “care-living” and encourages compassionate organizations and providers to incorporate this philosophy at times when a difficult medical diagnosis can be overwhelming. This means building empathic relationships by balancing head and heart and adding hints of hope in the despair. The result will be better outcomes for all parties, including higher patient and job satisfaction.

Joseph A. Michelli, PhD, is an internationally sought-after speaker and best-selling author, who transfers his knowledge of exceptional business practices to develop joyful and productive workplaces with a focus on the total customer experience. 

Attract and retain team members & customers. Develop a world-class service culture. Drive repeat business & referrals. Create best-in-class human experiences. Leave a lasting & purposeful legacy.

His insights encourage leaders and frontline workers to grow and invest passionately in all aspects of their lives.

Advances in healthcare rely on enthusiastic and dramatic staff improvements in the quest of Patient Safety, Culture Change, Quality Care Coordination, and seismic improvement in the Patient/Caregiver Experience. A member of the healthcare community for over two decades, and an analyst for ABC and Good Morning America since 1994, John Nance was one of the founding board members of the National Patient Safety Foundation. John is author of the healthcare best-seller Why Hospitals Should Fly, an ACHE Book of the Year.

David Nash was the Founding Dean and the Dr. Raymond C. and Doris N. Grandon Professor of Health Policy at the Jefferson School of Population Health (JSPH) of Thomas Jefferson University in Philadelphia, Pennsylvania. His 10 year tenure as Dean completes nearly 30 years on the University faculty. JSPH provides innovative educational programming designed to develop healthcare leaders for the future. Its offerings include Masters Programs in Public Health, Healthcare Quality and Safety, Health Policy, Chronic Care Management and Applied Health Economics.

At GE for almost 20 years, Oster lead teams to design new parts for aircraft engines which ingrained in her what it takes to build a safe product and the importance of meeting customer requirements. Now, Oster applies that knowledge to build high-performing healthcare teams and improve the Patient Experience and navigate families through healthcare crises. Oster shares best practices that can be implemented in healthcare to introduce participants to innovative tactics for rapidly implementing strategies for patient-centric culture change.

Betty Parker is a business owner, professional speaker, author, and trainer. She provides engaging presentations and training to corporations and individuals who have a desire to grow professionally and personally in leadership, self-awareness for improving success, Building high-performance teams, teamwork, strategic planning, employee engagement, customer service, communications, diversity, equity, & inclusion, communication and others.

At University of South Carolina College of Nursing, she is part of the faculty of a leadership program where she has trained fellows on self-awareness in leadership.

Looking at Your World Through a Beltway Crystal Ball,
Federal Health Care Public Policy Outlook

Ilisa Halpern Paul, Senior Policy Advisor for Venable, is known for her engaging and insightful “Beltway Crystal Ball” presentations. With nearly 30 years of experience working in D.C. and helping to shape the outcomes of national healthcare policy as a lobbyist and strategist, Ilisa gives hospitals and healthcare providers nonpartisan insight and information that helps inform decision making.

Increased financial strain on the healthcare ecosystem, an unprecedented political and economic environment created by COVID-19, and the Current Legislative Issues are posing significant challenges to and creating uncertainty for healthcare leaders. Health systems, hospitals, provider associations, medical device and pharmaceutical companies, and other health care organizations need to get a read now on what is likely to happen with respect to health policy and gain insight into how best to plan for various scenarios.

Jerry F. Pogue has over 40 years experience in the healthcare field in executive leadership positions. CEO of Hospitals in Oregon and Washington throughout his career, Regional Vice President for multiple health systems, Chairman for several Hospital Boards, and currently Publisher for Second River Healthcare—an award-winning healthcare leadership publishing company.

Jake Poore has a passion for and expertise in, what it takes to create and maintain a world-class service organization. President & Chief Experience Officer of Integrated Loyalty Systems, Jake has worked with over 100 top organizations on the subject and has been nationally recognized for his expertise and delivery skills.

Specializing in improving the Patient Experience and the overall cultural development and improvement of an organization, Jake takes his almost 20 years of experience training at Disney and has translated it into optimizing the Humans side of Healthcare.

Dr. Reinertsen brings his skills and experience to the Institute for Health Care Improvement (IHI) in Boston, where he is a Senior Fellow, heading IHI's leadership development sector, and to hospitals and health care systems throughout the United States and Europe. He was a subcommittee member of the Institute of Medicine's work that produced the landmark publications "To Err Is Human" and "Crossing the Quality Chasm," and as an author of papers in major medical journals.

With over 35 years of healthcare management experience, Philip Ronning focuses on accountable care, specialty programs, strategy, organization, integration, culture and more. Ronning has worked with urban to rural markets across the board and a client list of over 300. The American Hospital Association has published eight of his books.

If your team is looking for a digital transformation keynote speaker or an expert to bring your organization innovative ideas on disruption, technology, leadership, and business strategy, John Rossman can offer you an exclusive point of view. Bring the former Amazon executive who helped Jeff Bezos to create a global industry leader to your next event. Bring John Rossman and his insights to your team.

Dr. Ajit Singh spent nearly twenty years at Siemens Healthcare in various CEO roles based in the US and Germany. Between 1988 and 1995, he concurrently served on the faculty at Princeton University. He is a consulting professor in the School of Medicine at Stanford University and currently managing director and general partner at Artiman Ventures, based in Palo Alto, CA, where he focuses on building startups in Clinical Diagnostics, Digital Health, Artificial Intelligence in Healthcare, etc. He also serves on the Board of Trustees of American Association for Cancer Research (AACR) Foundation. Dr. Singh explores the Innovation in Healthcare and where that can lead us in the future.

WORLD’S LEADING BUSINESS STRATEGIST – MEET FORTUNE MAGAZINE’S MASTER OF INNOVATION

Scott Steinberg is a best-selling Author, Futurist, and Thought Leader on Strategic Innovation.

One of America's top futurists (per the BBC); the author of Make Change Work For You and Millennial Marketing; and among today's top business strategy + leadership training providers, the Fortune 500 calls him a "defining figure in business + technology" and "top trendsetter to follow." A source of thought leadership, insight, and consulting for over 1000 leading brands, and advised on household-name products found in 100+ million homes. Scott Steinberg brings all of this to your organization along with how to apply it to your own team; whether a leading hospital system, association, or a rural hospital.

Joe Tye is the leading authority on values-based and leadership skills and strategies, and on building a culture of ownership on a foundation of values in organizations. A powerful and effective speaker on the topics of values, leadership, building a culture of ownership and personal motivation. He is a passionate and dynamic presenter who shares real-world strategies for personal, professional and leadership success.

As President of Valentine Health Advisers and with more than 45 years of health care consulting experience, Mr. Valentine specializes in the area of strategy, transactions, and board governance. Mr. Valentine was the issue editor and an early pioneer on hospital turnarounds (topics in Healthcare Financing: Financially Troubled Hospitals). Mr. Valentine authors the annual "Top 10 Trends in Healthcare" for the Governance Institute (over 16 years). He is a nationally recognized author and speaker on healthcare issues, industry trends and its future outlook.

Viveka is known internationally as the "LinkedIn Expert" and speaks to entrepreneurs, business owners, corporations, and associations on the benefits of marketing with social media, and in particular LinkedIn.
She is the author of "LinkedIn Marketing: An Hour a Day" (John Wiley & Sons, 2012) and has been listed on two of Forbes Most Influential People lists. She is the host of the biggest LinkedIn chat on Twitter: #LinkedInChat (Recently quoted by Mashable as one of the top 10 business chats) and co-moderator of LinkedStrategies, the largest LinkedIn strategy group on LinkedIn. She is constantly learning, sharing and transferring social media skills and strategies.

Dan refuses to accept business as usual - making him an unconventional, yet highly effective, strategist to some of the world's largest companies. Dan and his team help companies all over the world arrive at business-changing breakthrough ideas by moving past outdated conventional wisdom, social peer pressure, and the selfish behaviors that stop them from being high performers.

With over 37 years of combined experience as both a practicing Hematologist-Oncologist and an Executive Medical Director, Dr. Weisz is an accomplished physician leader and a passionate advocate of patient-centered care. His commitment to improving affordable healthcare through clinical quality, service-oriented and accessible care has earned many of the nation's highest awards for exceptional health outcomes.

Dr. Welch has been a practicing emergency physician for over 26 years and a healthcare quality improvement consultant for over 15 years. She speaks to hospitals and organizations across the country on Quality, Safety, Efficiency and the Patient Experience of Care. She is an expert in Engaging and Aligning Physicians in a Quality Agenda.

Through his speeches, workshops and consults, Dr. Brian Wong helps healthcare organizations build Patient-Accountable Cultures based on the point of view that patients expect us to work as teams, teams require coaches, and every leader's primary role is to coach their team. His interactive sessions engage participants with some of the same hands-on tools and techniques shared in his book, Heroes Need Not Apply.